Athletes use Fiat Multipla’s at the Olympics…

… in Rome 1960

Fiat provided ten 600D Multiplas to be used by the athletes and officials in Rome for the 1960 Olympics.

Backed by CocaCola this example is supposedly one of the ten and was in auction at Coys, Monte Carlo in May 2008 where it was unsold and then at the Nurburgring auction in September 2008 where it sold for the rather low price of €12,500. It was listed as a 1957 example, 3 years before the Olympics so maybe it was a reproduction, the wire wheels don’t look original.

There are several models available which show this yellow and red Coca-Cola design but they are called ‘sound’ trucks.

Unfortunately I can’t seem to find any images of the Multipla’s in use at the event, although there are some of other Fiats (500 and Giardinere) and Lambretta scooters.

Maybe Mario should have had a staring role in London 2012…

 

PS

A bit more research turned up a couple more images…

In the top right image you can actually see the Multipla’s supplied by Fiat in two-tone with the Rome Olympic symbol on the door, we then found an image of another model which backed this up.

 

The pack for the model has a leaflet with it with text in italian, it may give more information or may just be about Abebe Bikila the Gold medal winning marathon runner whose model appears with the Multipla.

This two-tone car is obviously the official Fiat supplied Olympic car while the other may have been used by Coca-cola who sponsored the event and handed out drinks and a music 45rpm single to athletes – so the red and yellow ‘sound’ truck could have been used as a promotional vehicle handing out the singles? Will keep you posted.

 

 

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One thought on “Athletes use Fiat Multipla’s at the Olympics…

  1. Pingback: Caravan of fun… Promo vehicles on the Tour de France | Mario the Multipla

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